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Primadonna Naturals launched in 2014 with the creation of the first Primadonna Naturals product, the Hair Growth Trigger, a unique proprietary blend of herbs, plant butter and vitamins registered by NAFDAC to boosts healthy hair growth and vitality. After popular demand, Primadonna Naturals began producing products customers demanded with the introduction of the Hair Softener, acclaimed for its natural and transitioning hair softening and straightening capacity which aids in hair growth and also provides natural shine.